Market convergence and advertising standardization in the European Union

Article Abstract:

A study was conducted to examine the relationship between market convergence and standardization of advertising programs. It is hypothesized that environmental isomorphism pressures firms to adapt their organizational structures to changing institutional conditions. A survey was conducted to managers of firms operating in the European Union (EU). Results show that the companies that believe that the EU is converging are more likely to engage in standardized advertising agencies.

Product standards, safety, & recalls, Advertising, Advertising and Related Services, Consumer Advertising, Standards, European Union, Report

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The tale of two cultures: attitudes towards affirmative action in the United States and India

Article Abstract:

The effective management of diversity and coordinating policies is important for the success of multinational corporations in the United States and India. The cross country and cultural influences on attitude of MNCs towards affirmative action plans (AAPs) is discussed.

Strategy & planning, India, Multinational Corporations, Affirmative Action, Analysis, Planning, International business enterprises, Company business planning

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