Market orientation, relationship marketing orientation, and business performance: the moderating effects of economic ideology and industry type

Article Abstract:

The role played by economic ideology and type of industry in tempering the effects of market orientation and relationship marketing orientation on business operation is analyzed. The examination is based on a survey of the companies of Mainland China and Hong Kong.

Hong Kong, Economics, Economic theory, Market positioning

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Stakeholder orientation and business performance: the case of service companies in China

Article Abstract:

Two interaction impacts - synergy and hindering effects - that are engendered by various combines of stakeholder orientation are discussed. The study is based on data collected from 193 service companies of China.

Stakeholders

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Product quality orientation and its performance implications in Chinese state-owned enterprises

Article Abstract:

The impact of technological changes, on Chinese manufacturing firms, is examined.

Product quality, Analysis, Manufacturing industry, Manufacturing industries, Quality management, Technological innovations

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