Market sectors: incoming: transport
Article Abstract:
France has seen the use of road vehicles account for nearly a third of all tourist transportation used to arrive in the country in 1997, given that it is bordered by seven neighboring nations. A share of 57% was taken by cars of the road vehicles used, while coaches a further 4% in 1997. The high level of usership for cars for tourism purposes can be attributed to the sheer size of France. The use of cars enable free movement, easily within the country. Furthermore, the road network in France is regularly improved with new road being built to provide faster routes between major towns.
Comment:
France: Nation sees use of road vehicles account for nearly third of all tourist transportation used to arrive in 1997
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1998
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Market background: consumer lifestyles: government incentives
Article Abstract:
Only 60% of the French people go on holiday despite the country being the largest domestic tourist market in Europe. In order to lure the remaining percentage of the French population to go on holidays, the Cheque-Vacances was created by the government in 1982. The incentive scheme urges low-income French to put money in a tax-exempt fund. This investment, which can increase by up to 80%, can then be applied to accomodation, transport, travel agents and other tourism-related services. Cheque-Vacances was greatly successful, in fact producing a FF2.19 billion turnover in 1996.
Comment:
France: Only 60% of French people go on holiday despite country being largest domestic tourist market in Europe
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1998
User Contributions:
Comment about this article or add new information about this topic: