McDonald's answer to the morning daze

Article Abstract:

Fierce competition in the Canadian quick-serve breakfast food market forced McDonald's to come up with a unique creative approach in advertising to help it maintain its leadership. Research indicated that morning time pressures tempt target consumers, who are still sleepy, to skip breakfast. McDonald's therefore created humorous ads depicting these problems with the tagline 'Mornings are never easy, but a hot breakfast helps.' Response to the commercials has been encouraging.

McDonald's Restaurants of Canada

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Root Bear eats solo in new A&W ads

Article Abstract:

A and W Canada's new TV commercials, which will debut on Mar 1, 1999, will feature the A and W Root Bear and the message 'When you eat A&W food, you block out everything else.' Conspicuously absent will be former spokesman Drew Carey, whose two-year $1-million contract has been cut short because of an alleged contract violation. A and W and Carey, the star of the 'The Drew Carey Show,' have each filed their separate lawsuits.

A and W Canada

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BK trgets Chinese-Canadians

Article Abstract:

Burger King Restaurants of Canada Inc has launched a new television advertising campaign targeting Chinese-Canadians. The commercials, which promote Burger King's 99-cent Great Tastes Menu, will be aired on ethnic stations and feature an original Cantonese jingle and several Chinese- Canadian celebrities. The ads were created by Toronto, Ontario-based Ethno Works Inc.

Fast Food Hamburger Restaurants, Fast food restaurants

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