Measuring export performance in service industries

Article Abstract:

The role of service-oriented industries in international markets has considerably increased over the years, particularly between 1985 to 1995 when new technologies of transporting services abroad were developed. With such degree of improvement, measuring export performances can only be done efficiently through the use of instruments that relate to various factors such as cultural similarity, profits, business trips and others. Among these variables, it was shown that performance, tariffs, marketing characteristics and international trips are some of the best variables that illustrate export intensity.

Analysis, International trade, Services industry, Service industries

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The marketing strategy-performance relationship in an export-driven developing economy: A Korean illustration

Article Abstract:

The strategy-environmental co-alignment theory is used to examine the relationship between export performance and export marketing strategies in Korea. Findings show that several factors have a positive effect on Korean export performance; these include trade promotions for foreign distributors, adapting products to suit the preferences of international customers, and adjusting prices appropriately for foreign market conditions.

South Korea

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Standardization/adaptation of international marketing strategy: necessary conditions for the advancement of knowledge

Article Abstract:

The authors argue that a strong theoretical framework has been missing from the debate regarding the adaptation versus the standardization of international marketing strategy; hence, the debate has not been resolved. Suggestions for creating a stronger theoretical framework are presented.

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