Mediacom and Pattison brawl for share
Article Abstract:
Mediacom and Pattison Outdoor, two of the biggest outdoor advertising companies, offer bonus deals and as much as 60% in rate discounts to secure a bigger share of markets such as Toronto, Canada. Mediacom saw its lead over Pattison in terms of national market share decline in March 1998, as Pattison increased its market share to 42.2% compared to Mediacom's 44.9%. The price war between the two Toronto, Ontario-based outdoor agencies, however, was criticized by Urban Outdoor Trans Ad's vice president John Baird, who asserted that outdoor agencies must instead search for means to expand their media-spending market share.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
Swoosh fever hits the West
Article Abstract:
Canadian city, Winnepeg's adoption of a $56,000 logo comprised of several graphic 'swoosh' marks is discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Radio's brave new frontier. Battling for readers in the megacity. How do you take on Viagra?
- Abstracts: Mutual attraction. Behind the scenes. Les Creas 2006
- Abstracts: Shell's costs soar for Russia project. Shell's 5% rise in quarterly net beats forecasts
- Abstracts: Large kitchen appliances. Spanish market for large kitchen appliances. Large Kitchen Appliances in Italy
- Abstracts: Telecom Italia's board puts conditions on support for Deutsche Telekom merger. Viag, Algroup deal dies in dispute over valuation