Radio's brave new frontier
Article Abstract:
Digital radio has arrived in Toronto, Ontario; Vancouver, British Columbia; and Montreal, Quebec. Marketers stand to benefit enormously from the advent of digital radio in these markets because the new stations are simulcasts of existing analog AM and FM stations. Marketers who buy advertising time on analog radio stations will likely be broadcasted on these stations' digital counterparts at no extra charge. As digital radio broadcasting evolves into a mainstream medium, marketers will reach a wider audience, and this is only one among many potential advantages that they stand to gain.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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Battling for readers in the megacity
Article Abstract:
The leading dailies of Toronto, Ontario have engaged in a fierce self- promotion campaign to gain a bigger share of the city's reading public. Hence, different tactics have been adopted by the four newspapers to distance themselves from the competition. For instance, the `Globe and Mail' emphasizes a snob appeal by appealing to professionals and executives while the `National Post' has adopted a more provocative advertisement. Despite the aggressive campaigns, analysts point out that there is a stalemate in terms of increase in readership.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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How do you take on Viagra?
Article Abstract:
Janssen-Ortho is expected to have difficulty in marketing its new drug, MUSE or Medicated Urethral System for Erection as it would compete with the strong Viagra brand. The company, which touts the product to be as good or even better than Viagra, launched its new product on Sep. 15, 1998, through news conferences in Montreal, Vancouver and Toronto, even as Viagra is not yet approved for sale in Canada. While Viagra is taken orally an hour before sex, MUSE is a micro-suppository and is injected five to 10 minutes before sex.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1998
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