One day wonder

Article Abstract:

In Quebec, November 12, 2003 was marked as C-Day (Chevrolet Day or Convergence Day) with the simultaneous launch of six Chevrolet vehicles, five new, one redesigned, with a massive marketing campaign. With C-Day, Chevrolet gained recognition as having the vehicles that meet the needs of all the consumers.

Campaign management

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Starting from scratch

Article Abstract:

Two direct marketing associations in Quebec have joined forces under the leadership of Bianca Barbucci, vice president, client services at FCB Direct Montreal

Executive changes & profiles, Direct Marketing Services, Direct Mail Advertising, Direct mail advertising services, Direct marketing, FCB-Leber Katz Partners. FCB-Direct Marketing

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Ruffling feathers in Quebec

Article Abstract:

Senior members of the marketing community are advocating the implementation of major changes to make Quebec more competitive in the global market.

Strategy & planning, Advertising agencies

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