Message in a bottle

Article Abstract:

Hair marketers are reportedly employing packaging innovations to emphasize their products on crowded store shelves. The industry players are not only relying on consumer advertising to promote sales but now more on packaging as competition becomes intense. Presently, the most popular packaging style for hair care products are the salon and premium look, featuring a package employing minimal, striking text and graphics and restricting color to one, two or three contrasting choices. The purchasing decision of consumers begins not so much with advertising but based on packaging when they get into the store and faced with huge selections.

Market information - general, Toilet Preparation Manufacturing, Industry Market Data, Consumer Hair Care Products, Point-of-Purchase Displays, Home hair care preparations, Article

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Zellers puts the emphasis on price

Article Abstract:

Zellers Inc's latest advertising campaign, which features the tag line 'Great style. Great savings.', focuses on the value of the products it offers. The campaign, which was created by Toronto, Ontario-based Ogilvy and Mather, includes two 30-second commercials that debuted in mid-Mar 2001. Zellers, which is capitalizing on the success of its Truly private label, hopes to communicate its ability to delivery quality merchandise at lower prices.

Retail Store Chains, Chain stores, Zellers Inc.

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Ice cream retailers scoop new ideas

Article Abstract:

The approach of summer 1999, is fueling renewed competition between ice cream retailers in Canada. Baskin Robbins Canada is renovating nearly 300 of its outlets in Canada and is planning to focus on beverages for the 1999 season. Dairy Queen of Canada Inc intends to introduce its Frozen Hot Chocolate on a nationwide scale in June 1999. Laura Secord Inc is putting chocolates on top of its ice cream cones for its Duo Delights program.

Limited-Service Eating Places, Ice Cream & Frozen Custard Stands

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