MindShare hits Japan

Article Abstract:

WPP's purchase of a 20% interest in Asatsu of Japan is sure to give MindShare a significant presence in Japan, which is among the most desirable markets across the globe. Asatsu MindShare, a new company, is poised to emerge as a media buying powerhouse in Japan following the WPP-Asatsu deal. The media department of Asatsu is likely to merge with WPP agencies J. Walter Thompson and Ogilvy & Mather to create a new media planner-buyer. Martin Sorrell, who is the CEO of WPP group, declined to reveal details, but he commented that MindShare is the focus of the agenda, adding that the market of Japan is "ripe for change."

Asset sales & divestitures, Strategy & planning, Acquisitions & mergers, Company Planning/Goals, WPP, MindShare, Asatsu Inc.

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Dentsu on prowl

Article Abstract:

Dentsu of Japan is trying to acquire advertising agencies in Latin America. Sao Paulo, Brazil, has the most Japanese residents in the world aside from Tokyo. Peruvian president Alberto Fujimori is of Japanese descent. Ricardo de Luca, the 11th-top advertising agency in Argentina, confirmed open negotiations with Dentsu. Dentsu is not known for its Latin American operations. The agency had its highest billings of $9.7 billion in 1997. Dentsu maintains networks throughout North America, the Middle East, Europe and Asia.

Argentina, Strategic alliances, Agency Formation/Mergers, Geographic, Demographics, Dentsu Company Ltd., Ricardo de Luca

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