Molson ups Maritimes marketing

Article Abstract:

Molson Breweries of Canada plans to increase marketing and advertising activities in the Maritime Provinces after severing its partnership with Moosehead Breweries. Previously, Moosehead handled the brewing, sales and distribution of Molson's Canadian beer brand in the Maritime region. Molson's expanded marketing campaign not only covers Canadian but also the Export, Molson Dry, Coors Light, Miller, Corona and the Heineken brands. Molson currently has a 70% share of the beer market in the Maritime Provinces.

---

Molson Canadian six Canadian on a bus

Article Abstract:

Molson Canadian's 2000 television campaign, which continues its popular 'I AM Canadian' theme, has garnered a honorable mention award at the first- ever Media Innovations Awards, presented by 'Marketing Magazine' on Nov 15, 2000 at a gala event in Toronto, Ontario. The TV ad featured the adventures of three men and three women exploring Canada's people, places and pride, Tha campaign aimed to create content that supported the brand attributes that include sociability, visibility, popularity and drinkability.

---

The Molson Canadian Rant

Article Abstract:

Molson Canada's Rant campaign has garnered a gold award at the first-ever Media Innovations Awards, presented by 'Marketing Magazine' on Nov 15, 2000 at a gala event in Toronto, Ontario. The campaign, produced by advertising agency, M2 Universal, combined live performances and television commercials featuring actor Joe Canadian. The promotion aimed to equate emotionally demonstrative patriotism with Molson Canada.

Similar abstracts:

• Abstracts: Gov't comes down on Carlsberg ad. Molson Canadian toasts Canadiana. The education of Michael Downey
• Abstracts: Skandia's profit rises, but investors remain wary. Skandia beats forecasts, but U.S. sales lag
• Abstracts: Dentsu struggles internationally. Japan agencies turn to Internet. Japan's ad agencies move toward global standards
• Abstracts: Getting explicit. Star suits. Top Drawer carves ethical niche

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.