More than just tires

Article Abstract:

Canadian Tire Corp is considering replacing its popular paper 'funny' money with an electronic version. While the decision makes sense, the retailer ought to remember the experience of Coca-cola when it changed its formula to create a better tasting cola in 1985. Canadian Tire money has become so ingrained in Canadian culture after more than 40 years in circulation. There are practical reasons to retain the paper money besides consumers' emotional attachment to the 'currency.'

Tire Stores, Tire Dealers, Canadian Tire

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Marketing Awards panel chosen

Article Abstract:

The list of the panel that would determine the winners of the 1999 Marketing Awards in Canada was unveiled by Chairman Peter Holmes. The list includes Steve Williams, co-creative director (CD) of Highwood Communications of Calgary, Alberta; Jamie Way, vice president, group CD at MacLaren McCann in Toronto, Canada; Ron Thomson, copywriter at Cossette Communication-Marketing in Toronto; Lorraine Tao, associated CD at Ammirati Puris Lintas in Toronto.

Advertising Agencies

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Media reviews are planning focused

Article Abstract:

Media buying companies should benefit from three big media-only reviews being planned by large marketers in Canada. Unilever Canada, Coca-Cola Canada and Kellogg Canada are reviewing their media buying and planning business which are worth 92 million dollars. This development indicates that large companies are already realizing the necessity of using the right media in the face of an increasingly fragmented media environment.

Media Buying Agencies, Advertising Sales Services

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