Rogers has an edge in digital future
Article Abstract:
Rogers Communications Inc is seen as the beneficiary of a call by the CRTC for applications that would operate Canada's digitally ditributed channels. This is because the company, which has purchased Le Groupe Videotron Ltee for C$6 billion, now exercises control over 47% of all households in Canada with cable TV access. However, Canadian Cable Television Assn SVP Harris Boyd believes that Rogers' advantage will be nullified by the CRTC's requirement for all cable operators to carry all 10 Category 1 digital channels that will be approved by end of 2000.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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CBC cuts ads but adds sponsorships
Article Abstract:
CBC Television is cutting from 12 to six minutes its ad time during its evening news slot starting in the fall of 2000 and will be offering, for the first time, sponsorships of children's programming starting in 2001. The ad time cutback will comin in the 6 pm to 7 pm time period and is part of the network's plan to reduce clutter. The sponsorship of children's programming will tend to be ads that will help develop young minds rather than those for the purpose of brand selling, according a network official.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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Shaw holding steady
Article Abstract:
Shaw Communications Inc of Calgary, Alberta, has acquired a 10.2% stake in Winnepeg, Manitoba-based Moffatt Communications Ltd for an undisclosed sum on Feb 7, 2000. The purchase occurred on the same day that Le Groupe Videotron Ltee was acquired by Rogers Communications Inc for C$6 billion. Shaw Communications Pres and CEO Jim Shaw had earlier disclosed that the company has no intentions of buying either Moffatt or Montreal, Quebec- based Cogeco Cable Inc.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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