Properties company tries branding

Article Abstract:

Real estate company International Properties Group (IPG) of Calgary, Alberta, has launched bestplacetolive.com to create a domestic and international brand for its apartment rental business. The company will initially brand its 3,000 rental properties throughout Western Canada, and expand the concept to its other 4,000 rental suites in Ontario, Quebec and Arizona by early 2000. IPG said the brand includes a high-technology package from Shaw Communications of Calgary, Alberta.

Land Subdivision and Land Development, Apartment Developers, International Properties Group

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CP looks to future in image remake

Article Abstract:

Canadian Pacific Ltd of Calgary, Alberta, is positioning itself as a significant player in the future of container shipping and resort hotels with its new multimillion-dollar ad campaign. The ad campaign, which was conceptualized by Ogilvy and Mather Calgary, is specifically aimed at business opinion leaders and reflects the changes that is being implemented by Chairman and CEO David O'Brien.

Diversified Companies, Canadian Pacific Ltd.

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Alberta beef tries out new brand

Article Abstract:

The Alberta Cattle Commission has initiated its new beef marketing campaign with new figures dominating its billboards. Three female ranchers have replaced the traditional laconic lean cowboys.

Animal Slaughtering and Processing, Meat Products, Print Media, Beef & Veal, Outdoor advertising services, Outdoor Advertising, Display Advertising

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