Morty mania

Article Abstract:

Manitoba Telecom Services has turned a lovable bison, named Morty, into a mania. The developers of the advertising campaign say it took luck, a maintenance man, creative brilliance ad agonizing corporate rethinking to put everything into play. The humor is deft and is cited as the reason for the campaign's popularityl. But the real root of its success lies in the reasons that the warm, funny bent was finally chosen by a company with a long tradition of straight-up slice-of-life advertising.

Manitoba Telecom Services

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Bisons on Bay Street

Article Abstract:

The province of Manitoba's Economic Advisory Council's short listing of three outside agencies for rebranding the province's public image is seen as overlooking of the local talents and lack of confidence on local youth by it's local marketers. The council's image task force chair, Ash Modha claims that the short listing is done on the basis of merit.

Strategy & planning, Marketing procedures, Contracts & orders received, Advertising and Related Services, Public Sector Advertising, Contracts & orders let, Planning, Marketing, Contracts, Contract agreement, Public service advertising, Company marketing practices, Company business planning, Image advertising, Modha, Ash

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Exploring on a shoestring budget

Article Abstract:

The effectiveness of "Keep exploring", a tourism advertising campaign strategy adopted by the Canadian Tourism Commission, are discussed.

Management dynamics, Advertising Activity, Analysis, Management, Advertising, Company business management, Advertising effectiveness, Canada. Tourism Canada

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