A doggone great brand

Article Abstract:

Microcell Solutions Inc of Montreal, Quebec, is one the fastest growing company in the Personal Communication Service market with a subscriber base of 459,000 at the end Sep 1999, up by 154% over the year-ago period. The company attributed the growth to the success of its brand recognition campaign in which its adopted the Fido name and a simple canine imagery. The Fido campaign, which was developed by Bos of Montreal, has won a 1999 Cassie Award for the best launch of a new product or service.

Personal communications services, Microcell Solutions Inc.

---

Tobacco co. creates own magazine

Article Abstract:

Imperial Tobacco Canada's launching of its own magazine is the company's way of getting around Canada's federal legislation forbidding tobacco advertisings in magazines. Named Real Edge, the magazine, which was first launched in US, is being mailed to 10,000 smokers across Canada on a pilot basis. The Canadian version contains most of the same editiorial content of the US version, such as articles on Hollywood starlets, cars, planes and Internet gambling.

Tobacco Products, Tobacco Manufacturing, Imperial Tobacco Canada

---

Monsieur B's family

Article Abstract:

"Monsieur B" has been around for a long time. The Bell Canada ad is kept fresh by adding new characters.

Telecommunications, Telephone Communication, Television, Quebec, Telecommunications industry, Bell Canada

Similar abstracts:

• Abstracts: The dealer association as brand. Roger reconnects to Gee Jeffery. Effem hands $11M to MediaVest
• Abstracts: A sweet twist on a tasty tradition. This Bud's for NBers. Saving Rover from rabies
• Abstracts: Molson Breweries. Molson's Brazilian brew adds sizzle. Molson Dry Pit Stop
• Abstracts: Molson deals with Web wipe-out. Molson uses print to go broad
• Abstracts: Rival publishers say they don't feel threatened. Rogers@Home connects with RSVPs. The sky is the limit

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.