A sweet twist on a tasty tradition

Article Abstract:

St Stephen, New Brunswick-based Ganong Bros has taken a series of major steps to expand its core chocolates and candy products with the addition of a line of gummy snacks made with fruit juice, kiwi- and strawberry- shaped jelly confections. The gummy fruit snacks are targeted at children aged four to 13, while the jelly confectionery is aimed at adults. The success of both has been a major stabilizer for Ganong's traditionally seasonal business. Furthermore, a cross-promotional campaign with the Royal Canadian Mint has boosted national awareness of the company and its products.

Chocolate and Confectionery Manufacturing from Cacao Beans, Product information, Chocolate & Choc-Type Confections, Ganong Brothers

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This Bud's for NBers

Article Abstract:

Moosehead Breweries' Alpine has been gaining market share month-to-month since the company refocused its efforts on the product in summer 2000. Alpine has been a tradition among New Brunswickes since it was inroduced in the 1950s but its position has since slipped with Labatt's introduction of Budweiser in the early 1990s. Alpine's share of he $150-million annual provincial market dropped during the late 1990s. To boost Alpine's market share, Molson, Canada's largest brewer, has taken over the product's sales function for the region.

Breweries, Market share, Beer & Other Malt Beverages, Moosehead Breweries

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Saving Rover from rabies

Article Abstract:

The New Brunswick government is spending over half a million dollars on advertising to convince dog owners of the need to vaccinate against rabies.

Marketing procedures, Biological Product (except Diagnostic) Manufacturing, Television, Biological products exc. diagnostic, Veterinary Vaccines

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