Mr Montreal's marketing moxie

Article Abstract:

Corporate Affairs International CEO and owner Howard Silverman is known to Quebec media as Mr Montreal. The tag is due to his track record of helping Montreal-area CEOs convince foreign head offices to expand their Quebec operations. Some Montreal companies that have expanded with his advice include Kraft, C-MAC Industries, Gist-Brocades Bio-Intermediair, Teleglobe, Ericsson, AstraZeneca and Videotron. Silverman's strategy is to use govvernment programs to draw new corporate clients whose efforts later impress government and para-pupblic clients.

Executive changes & profiles, Process, Physical Distribution, and Logistics Consulting Services, Marketing Consulting Services, Corporate Affairs International

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TVA's new national service

Article Abstract:

TVA is to be included in all the basic subscriber services of Canada's major cable companies and satellite broadcasters as mandated by the Canadian Radio-television and Telecommunications Commission. However, media buyers are not enthusiastic about the greater access to more French television despite the enthusiasm expressed by francophone communities outside Quebec. TVA is left with the task of introducing itself to cable companies, national media buyers and the associations that supported its proposal.

Television Broadcasting, Public affairs, TVA

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Taking aim at the giants

Article Abstract:

Lavo Group's marketing director comp;ares her attempt to have her company compete with giants like Procter and Gamble to David and Goliath.

Marketing procedures, Soap, Cleaners, and Toilet Goods, Advertising Activity, Soap, Cleaning Compound, and Toilet Preparation Manufacturing, Soaps, Detergents & Toiletries, Consumer goods industry, Lavo Group

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