Multivariate statistics in industrial marketing management: A practitioner tool kit

Article Abstract:

he argument for the similarities between business-to-business (B2B) and business-to-consumer (B2C) marketing is developed and three different multivariate statistical techniques are presented and combined to form a practical tool kit for use by B2B managers on strategic, operational and tactical levels. The results of an application of the techniques in the life science research chemicals industry is reported, demonstrating that the tool kit substantially enhanced managerial understanding of customer decision processes.

Management dynamics, CHEMICALS AND ALLIED PRODUCTS, Management, Case studies, Chemical industry, Company business management, Pesticides industry, Herbicides, Customer relations, Sulphur industry

---

Regulation B2B online reserve auctions through voluntary codes of conduct.

Article Abstract:

The rationale for creating guidelines and codes of conduct for online reverse auction participants and their efficacy in regulating reverse auctions to achieve improved outcomes for market, makers, buyers, and sellers are examined. The data from primary and related secondary sources indicate that industry-specific codes of conduct and guidelines do not had a favorable impact.

Marketing, Company marketing practices, Online auctions, Online auction

---

Mapping network champion behavior in B2B electronic venturing

Article Abstract:

The concept of a new venture, business-to-business (B2B) e-market in the light of participants who are involved in its innovation and diffusion processes is examined. New venture B2B e-markets are widely regarded as a revolutionary mechanism for more competitive and efficient operation of business marketing and procurement systems

Internet marketing

Similar abstracts:

• Abstracts: Nervousness in inventory management: comparison of basic control rules. Manufacturing lead-time rules: customer retention versus tardiness costs
• Abstracts: Consulting's role in enabling large client projects. Working together in Asia Pacific
• Abstracts: Online access panels and tracking research: the conditioning issue. The mind versus market share guide to brand equity

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.