NBA ads shoot for home advantage

Article Abstract:

The advertising campaigns launched by National Basketball Assn (NBA) and NBA Canada Ltd are relatively similar except for some distinct strategic differences in their marketing approach. Since the two Canadian NBA teams and the NBA itself are relatively new compared to the US, the Canadian television ads, which debuted on Feb 5, 1999, are more focused on getting Canadians to fall in love with the game. The TV ads are also supported by transit ads in Toronto, Ontario and Vancouver, British Columbia.

Advertising, Sports Teams and Clubs, Professional Basketball

---

Changes brewing at coffee chains

Article Abstract:

Three coffee chains based in Toronto have introduced changes to their outlets in their bids to outperform each other. Second Cup Ltd has launched a six-month long ad campaign which focuses on its brand and products as it shifts from in-store and local marketing strategies. Meanwhile, Starbucks Coffee Co has introduced lunches in 15 Toronto-area stores, while Michele's Baguette chains is dropping its French motiff for a more multicultural store environment

Food Services and Drinking Places, Eating Places, Restaurants, Starbucks Corp., Second Cup Ltd.

---

Yuk Yuk's sets its sights on comeback

Article Abstract:

Yuk Yuk's, a comedy club chain operator based in Toronto, Ontario, is stepping up its marketing efforts for 2000. Part of its marketing strategy is using more radio ads. The radio ads will be produced about once a month. The chain has also inked a deal with CTV's The Comedy Network to do eight comedy specials. It is also planning on producing comedy CDs and to once again expand in Canada and the US.

Drinking Places (Alcoholic Beverages), Drinking Places, Yuk Yuk's

Similar abstracts:

• Abstracts: Aiming for the top. Breaking all the rules. Entrepreneurs who win in Japan
• Abstracts: Bell restructures for convergence. Ellis new CEO at Shandwick. Schaefer takes on YTV marketing job
• Abstracts: MDC takes bite out of the Big Apple. Marketing changes for airlines likely
• Abstracts: CTV's 'Millionaire' losing its magic. Still smokin'
• Abstracts: Marketel media joins M2 Universal. Magazine auto renewal growing. Que. consolidation will save millions

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.