Burlington Coat factory spruces up its image

Article Abstract:

Burlington Coat Factory Warehouse Corp. faces tough competition from chains such as Kohl's Corp., Target Corp., and Kmart Corp., so has asked Christopher Lowell to design its home collection. The home collection appeals to homeowners on a budget.

New Products/Services, Other Household Textile Product Mills, Housefurnishings, not elsewhere classified, Bedspreads, Marketing, Abstract, Textile industry, Burlington Coat Factory Warehouse Corp., BCF, Household linens industry, Lowell, Christopher

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Brooks Brothers tailors a new print campaign

Article Abstract:

Brooks Brothers has launched a new advertising campaign that is designed to bring back some luster to the company. Brooks is launching a $6 million (5.3 million euros) print advertising campaign in the U.S.

Advertising, Advertising and Related Services, Advertising Activity, Print Advertising, Clothing industry, Brooks Brothers Inc., Textile and clothing industry software

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Neiman Marcus makes youth move; new Cusp boutiques pursue fashion-conscious shoppers lost to smaller, chic stores

Article Abstract:

Neiman Marcus Group Inc. plans to open four Cusp boutiques, in a bid to regain market share. These loft-like clothing stores will be aimed at 25 to 45 year old customers.

Strategy & planning, Targets & Markets, Planning, Company market share, Company business planning, Neiman Marcus Group Inc., Target marketing

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