Network dynamics and internationalization process of small advertising agencies

Article Abstract:

A qualitative approach examines international network dynamics, practices and processess of small advertising agencies (SMAs). A conceptual framework pertaining to the international evolution of four SMAs is examined, looking into how they went through the process of internationalization. The study's main purpose is to contribute to revealing how SMAs take advantage of network relationships to gain international advantage.

United Kingdom, Analysis, Usage, International aspects, Influence, Globalization, Business networks (Social groups), Report

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A model of the determinants of international trade in higher education

Article Abstract:

Foreign medical students are used for a model of higher education and international trade.

All Other Miscellaneous Schools and Instruction, Higher Ed Special Institutions, Statistical Data Included, Research, Models, Education, Higher, Higher education, Medical education policy, Medical students, Foreign, Foreign medical students

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The implications of the Internet on the advertising agency-client relationship

Article Abstract:

The value of website design advice to clients of Irish ad agencies is discussed.

Services information, Methods, Services, Client development

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