New French specialties kick butt

Article Abstract:

Teletoon is one of the four new French specialty cable TV channel that have garnered significant viewership in Canada since it was launched in Sep 1997. Specializing on animation, Teletoon has an average weekly viewership of 1.87 million children aged two years and older. Running second is lifestyles network Le Canal Vie, with a weekly reach of 1.52 million viewers. News channel Le Canal Nouvelles TVA and music channel MusicMax are at third and fourth position, with 1.49 million and 1.22 million viewers, respectively.

Cable Networks, Market share, Cable TV Networks NEC, Cable networks (Television)

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Looking for the Cap'n

Article Abstract:

Peterborough, Ontario-based Quaker Oats Co of Canada Ltd launched an interactive Internet World Wide Web site on Jan 22, 2000, as part of a contest designed to promote the company's Cap'n Crunch Cereal. The www.capncrunch.com site is part of a contest where consuemrs are asked to look for the character, whose image has been removed from cereal boxes and replaced by a white silhouette topped by a question mark. The clues in the back of the cereal boxes help children use deductive reasoning to figure out the solution.

Marketing procedures, Breakfast Cereal Manufacturing, Ontario, Rolled Oats & Oatmeal, Oatmeal, Quaker Oats Co. of Canada Ltd.

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Milk grows up

Article Abstract:

A marketing campaign aimed at getting Quebec's middle-aged baby boomers to drink milk has garnered five Coq d'or awards. The Federation des Producteurs de Lait du Quebec of Longueuil, Quebec won a gold medal for its newspaper campaign and four silver medals for its television spots, billboard campaigns as well as its multi-media campaigns. The marketing campaign specifically was made in the French language and was the first time the federation used newspapers as an advertising medium.

Fluid Milk & Cream, Fluid Milk Manufacturing, Public affairs

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