New auto show chases high-enders

Article Abstract:

Four Canadian luxury automobile manufacturers are launching their own car show, called 'Luxury, Performance, Passion,' from Jan 17 5o 20, 2000, at Place Bonaventure. For BMW Canada, Jaguar Canada, Mercedes-Benz Canada and Volvo Cars of Canada, the move from Olympic Stadium to Place Bonaventure will add value for Montreals automotive enthusiasts. Observers believe that the move is aimed at easier consumer reach since a separate, downtown luxury auto show could help attract the type of consumers that the auto companies are after.

Automobile Manufacturing, Automobiles

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Denny's calls consumers to dinner

Article Abstract:

Denny's is embarking on a year-long advertising and promotions campaign beginning in Jan 2001. The campaign, which will be backed by a budget of $1.5 million, is aimed at repositioning the brand. It will carry the message that Denny's, considered to be a breakfast food, is also an option for lunch and dinner. A radio campaign will run along with full-page newspaper ads to coincide with monthly lunch and dinner menu promotions.

Food Manufacturing, Convenience Foods, Denny's Inc.

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Notes from a scandal

Article Abstract:

Johnson & Johnson's product recalls due to the cyanide content of its product Tylenol gave the message that customer safety is its priority. Details of the pharmaceutical company's crisis management and standards on corporate responsibility are discussed.

Product standards, safety, & recalls, Pharmaceutical preparations, Crisis Management (PR), Methods, Product defects and recalls, Pharmaceutical industry, Column, Crisis management, Johnson & Johnson, JNJ, Customer relations

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