New tricks for old cards

Article Abstract:

Banks are expanding their affinity card programs to have access to new potential customers. Affinity cards, which help raise funds for worthy organizations, do not only offer the potential of direct marketing, but also provide banks with good public relations. On the other hand, consumers benefit also because there are no costs for cardholders except for the usual fees for credit cards. In addition, affinity cards provide a practical way to donate to an organization as well as a certain prestige.

Commercial Banking, Bank Credit Cards

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When the rubbers hit the road

Article Abstract:

Durex Canada sponsored a six-week cross-country tour by the Canadian band Wide Mouth Mason to provide safe sex with the use of its condoms. Durex director of marketing Sonya Agnew said audiences have been receptive, with teens accepting free condoms and parents supportive of the band's efforts. Durex's sponsorship of the band is perceived to be successful since their contract has been extended to Dec 31, 1999.

All Other Rubber Product Manufacturing, Prophylactics & Diaphragms, Durex Canada

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'The big guy' to rescue Toys "R" Us

Article Abstract:

Paramus, NJ-based Toys "R" Us has launched a TV campaign featuring Geoffrey the Giraffe with voice provided by Tom Hanks' brother. The toy chain hopes these ads will help it regain market share.

United States, Campaign Launched, Hobby, Toy & Games Stores, Hobby, Toy, and Game Stores, Spokesperson, Hobby, toy, and game shops, Toys "R" Us Inc., TOY

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