Nike catalogue site targets instructors
Article Abstract:
CyberSight Canada, an Internet marketing services firm in Toronto, Ontario, has created a virtual catalogue for Nike Canada. The Web site, www.nikeinp.ca, can be used exclusively by fitness instructors who are members of the company's Instructor Network Program. All were mailed passwords to gain access to the site, where they could browse and choose items. The objectives were to simplify the ordering process, reduce the cost of the catalogue and increase the number of orders from instructors.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
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New Molson ads highlight hockey
Article Abstract:
Bensimon Byrne D'Arcy has introduced two hockey-themed advertising spots for Molson Canada's Canadian brand. Both spots end with the tag line "It's a Canadian game." The spots are the first to be broadcast throughout English Canada in the hockey season in an advertising pool which will later include print advertising. A Molson official said the tag line is specific to hockey and was an attempt for the Canadian brand to own a Canadian sport.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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IBM PR biz is on the table
Article Abstract:
IBM Canada is looking for a public relations (PR) firm to handle its account after it was resigned by long-time partner Goodman Communications Inc of Toronto, Ontario. The IBM PR account, which the agency held since 1994, was resigned because having it would be a conflict of interest with the agency's goal of pursuing other clients in the information technology business. The account is rumored to be worth between $.5 million to $1 million.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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