Not in the cards

Article Abstract:

A former user of the cancelled Canadian Imperial Bank of Commerce (CIBC)/Ford Visa credit card ponders on the lessons he learned when he filed a small claims lawsuit against CIBC for terminating the loyalty program. He discovered that CIBC does not really care about its customers despite its sweet TV ad imagery. He also adds that banking institutions are out of touch when the latter cry how 'poor' they are. CIBC says that the Ford Visa is its most expensive credit card program but it still made C$1 billion in profits.

Commercial Banking, Legal issues & crime, Bank Credit Cards, Canadian Imperial Bank of Commerce

---

Fat chance

Article Abstract:

M cDonald' s Healthy Lifestyle initiative may not have many takers, but it is essential as a pre-emptive measure against legal suits.

Restaurants & Food Service, Food Services and Drinking Places, Services information, Service industry machinery, not elsewhere classified, Health aspects, Services, Restaurant industry, McDonald's Canada

---

Ad speak 101

Article Abstract:

The usage of 'conditions apply' phrase in different advertising campaigns is discussed.

Models, Advertising campaigns

Similar abstracts:

• Abstracts: Kids with cards. Marketing 2.0. Brain waves
• Abstracts: Innovating to the core. Innovation overload
• Abstracts: Eatertainment. The great diamond caper. Spam, spam, spam, spam
• Abstracts: How to play the games. Television: comedy's comeback
• Abstracts: Getting in the game. Research: a distinct food shopping society. Cars: all about the crossover

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.