Not your mom's pizza
Article Abstract:
The forty-seven-year-old McCain brand, which always centered on marketing to mom - the family's main grocery shopper, has shifted its focus for the Crescendo Rising Crust Pizza by targeting kids. The cool and funny advertising campaign for the pizza has been created by Target Marketing & Communications in St. Johns.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
Eating places, Advertising, Advertising Activity, Food services, Pizza, Target Marketing Communications
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
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Planning with pictures
Article Abstract:
Information is presented on how employing visuals throughout the planning stage can enhance the overall process.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
Strategy & planning, Planning, Company business planning, Visual communication
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Canada, Services, Advertising agencies
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