On wings of gold
Article Abstract:
Several pro sports organizations are making serious efforts at achieving global appeal, especially basketball, baseball, and American football. Officials of the world soccer governing body, FIFA, hope that the 1994 World Cup will increase the popularity of soccer in the US.
Publisher: Economist Newspaper Ltd.
Publication Name: The Economist (UK)
Subject: Business, international
ISSN: 0013-0613
Year: 1992
Professional sports
Publication Name: The Economist (UK)
Subject: Business, international
ISSN: 0013-0613
Year: 1992
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Not just a game
Article Abstract:
Sport has an enduring appeal as the leading competitive ritual in human society. To be successful sports need cultural roots and personalities that attract fan and media interest.
Publisher: Economist Newspaper Ltd.
Publication Name: The Economist (UK)
Subject: Business, international
ISSN: 0013-0613
Year: 1998
Analysis
Publication Name: The Economist (UK)
Subject: Business, international
ISSN: 0013-0613
Year: 1998
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Subjects list: International aspects, Sports
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