One face, one value

Article Abstract:

The Hong Kong Bank of Canada has launched a global branding campaign in Jun 1999 to position the bank as a global financial services institution, providing strength of a global organization and the domestic service delivery of a very focused service organization. The campaign, which was created by Bryant Fulton and Shee, also aims to eliminate the perceived divisions between its five franchises that include MK Wong and Associates, HSBC James Capel, the Bank of Brisih Columbia, Canadian Direct Insurnace and the Hong Kong Bank of Canada.

Financial Services, Finance and Insurance, Hong Kong Bank of Canada

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Sun-Rype switches to image ad focus

Article Abstract:

Kelowna, British Columbia-based Sun-Rype Products Ltd has launched an advertising campaign in Sep 20, 1999. The ad campaign, which will run for 10 weeks in television, magazine and the Internet, is a comedic approach conceptuatlized Sun-Rype's ad agency Palmer Jarvis DDB of of Vancouver, British Columbia. Its target audience are mothers aged 25 to 49 with children under 12 years old.

Frozen Fruit, Juice, and Vegetable Manufacturing, Frozen Fruits & Fruit Juices, Sun-Rype Products Ltd.

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A tale of two reviews

Article Abstract:

This summer both VanCity, the largest credit union in Canada, and HSBC, the biggest bank in the world, changed their agencies, Grey Advertising and TBWA, after some twenty-five years of association, in favor of TBWA and WPP Group, respectively.

United Kingdom, United States, Commercial Banks, Contracts & orders received, Advertising agencies, Agencies, Advertising Activity, Contracts & orders let, Credit Unions, Banking industry, Contracts, Advertising, Contract agreement, WPP Group PLC, Grey Group (New York, New York), HSBC Bank Canada, VanCity, TBWA Advertising Inc.

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