The "new" Brick gives away the house

Article Abstract:

Edmonton, Alberta-based furniture retailer Brick, has launched a new promotional contest in late Oct 2000 to increase customer traffic at its four stores in Edmonton, and Calgary, Alberta. The contest offers customers the opportunity to win a fully furnished, 2,000-square-foot house, located in Edmonton, and Calgary, Alberta, worth $250,000 each. The promotion is supported in each city by one daily newspaper, one radio station and the independent A Channel TV station. Contest draws are made weekly until Dec 2000.

Furniture Stores, Brick

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ICG puts power behind its service

Article Abstract:

ICG Propane plans to change the common perception about propane with its national brand strategy campaign created by Young and Rubicam Calgary. The branding strategy is hoped to differentiate ICG from other propane suppliers by its focus on customer service. The Freedom branding campaign positions ICG as a reliable, dependable, customer-oriented supplier, therefore, giving their customers the freedom to do their job without worrying about supplies.

Cyclic Crude and Intermediate Manufacturing, Propane for Chemical Use, ICG Propane

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Retail workout

Article Abstract:

Plans of Forzani Group to change its marketing strategy and go for aggressive advertising campaign are discussed.

Marketing procedures, Market share, Advertising Activity, Sporting and athletic goods, not elsewhere classified, Sporting and Athletic Goods Manufacturing, Sporting & Athletic Goods, Marketing, Advertising, Company marketing practices, Sporting goods, Company market share, Forzani Group Ltd., Athletics

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