One solitude

Article Abstract:

Agency professionals in Quebec, Canada's marketing industry are concerned that the province is in danger of becoming an isolated place in an increasingly global advertising community. With the growing number of campaigns going global, they fear that Quebec creative will be disregarded, to handle only regional or local accounts. According to Philippe Meunier, VP, creative director of Diesel Marketing in Montreal, Quebec advertising since the mid-1990s has been fear-driven, with agencies afraid of losing accounts, while clients fear displeasing their bosses.

Direct Mail Advertising, Direct Marketing Services

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Ads on demand

Article Abstract:

The increase in demand for internet ads over television ads among people, as revealed by a survey conducted by Montreal-based ad tracking company Eloda and CBC's French branch Radio-Canada, is discussed.

Supply and demand, Consumer preferences, Internet/Web advertising, Internet advertising

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What maple leaf?

Article Abstract:

The trends of the marketing of products and servics in Quebec and the rest of Canada are described.

Government expenditures, Quebec, Economic policy, Political aspects, Product management

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