Oprah's GM giveaway was stroke of luck for agency, audience

Article Abstract:

Oprah Winfrey started her new season by giving away 276 new Pontiac G6 cars to every member of her studio audience. The gesture was seen as an excellent product placement opportunity for General Motors.

Marketing procedures, Automobiles, Automobile Manufacturing, Management dynamics, Advertising, Advertising Activity, TRANSPORTATION EQUIPMENT, Management, Marketing, General Motors Corp., GM, Transportation equipment industry, Company marketing practices, Company business management, Product placement, Winfrey, Oprah, Pontiac G6 (Automobile)

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Daimler unit cancels plant plan

Article Abstract:

Chrysler Group, a unit of DaimlerChrysler AG, has terminated plans to build a pickup?truck assembly plant in Canada. The group blamed the decision on the difficult auto market in the U.S.

Canada, Facilities & equipment, Light Truck and Utility Vehicle Manufacturing, Trucks, Pickup, Truck industry, Buildings and facilities, Pickup trucks, Chrysler L.L.C.

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ArvinMeritor makes Dana bid

Article Abstract:

ArvinMeritor Inc. has made a hostile takeover bid for rival Dana Corp. The all-cash bid stands at $2.2 billion (1.94 billion euros).

Acquisitions & mergers, Automobile equipment and supplies industry, Automotive parts industry, Mergers, acquisitions and divestments, Company acquisition/merger, Dana Corp., DCN, ArvinMeritor Inc., Hostile takeovers

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