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Business, international

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Organizational culture, market orientation, innovativeness, and firm performance: An international research odyssey

Article Abstract:

The study reports a research program spanning a decade and a dozen countries, using an extended model of competing values of organizational culture first tested in Japan. It concluded that a significant difference exists across countries in the means of all of the variables under study, and these differences generally reflect characteristics of national cultures.

Author: Deshpande, Rohit, Farley, John U.
Publisher: Elsevier B.V.
Publication Name: International Journal of Research in Marketing
Subject: Business, international
ISSN: 0167-8116
Year: 2004
Japan, Science & research, Public affairs, Market Targeting & Approach, Social aspects, Research, Analysis, Economic aspects, Influence, Corporate culture, Organizational change, Market strategy, National characteristics

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Choosing and upgrading financial services dealers in the US and UK

Article Abstract:

The financial services market of foreign exchange and bonds, in the US and the UK is studied to give a comparative analysis. The efficiency of marketing mix variables like the price, product and promotion in the business-to-business financial services dealers is considered.

Author: Farley, John U., Hayes, Andrew F., Kopalle, Praveen K.
Publisher: Elsevier B.V.
Publication Name: International Journal of Research in Marketing
Subject: Business, international
ISSN: 0167-8116
Year: 2004
United Kingdom, United States, Forecasts, trends, outlooks, Financial Services, Finance and Insurance, DEPOSITORY INSTITUTIONS, Financial services industry, Forecasts and trends, Market trend/market analysis, Foreign exchange market

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