Outlook: sectoral analysis: value trends

Article Abstract:

The disposable paper products market sectors in Benelux is expected to be stable beginning 1997 to 2002. The market should stabilize because of lower subsector volatility and market maturity. The unstable pulp prices and strong disposable diaper products' price competition will significantly affect the stability of some subsector's long term relative share. The prices of raw materials cannot be a basis because of its volatility. Meanwhile, the level of maturity of the market will hinder significant increases or declines in the sectoral level because of unforeseen level of product innovations among others.

Comment:

Netherlds: Disposable paper prods mkt sectors in Benelux is expected to be stable beginning 1997 to 2002

Market information - general

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Emerging product sectors: new launches

Article Abstract:

The disposable paper products market in Benelux has no significant innovations due to significance of consumer conservatism, brand loyalty and aggressive imitation of innovations by rivals. Among the modest innovations are design improvisation for kitchen towels, new packaging methods and change to premium versions. For example, Kimberly-Clark launched Huggies in major markets in Europe to compete with Procter & Gamble's leading brand, Pampers. The two brands was aggressively competing in terms of price and quality features such as absorbency and thinness.

Comment:

Luxembrg: Disposable paper prods mkt in Benelux has no significant innovations due to consumer conservatism & brand loyalty

Marketing procedures, Marketing/Advertising Methods, Promotion, Huggies

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Company profiles: Procter & Gamble Benelux SA

Article Abstract:

Procter & Gamble Benelux SA has reported a 20.1% sales increase from 1992 to 1996 with profits increasing to $3,046 million in 1996. The firm also poste a net margin of 8.6% in 1996. Procter & Gamble has obtained a market value share of 19% in 1997 in the disposable paper products market in Benelux. The firm led the disposable paper products market through the personal sector with market share value of 37% in 1997. The firm sells products under a number of brands including Pampers for disposable diapers and Always for sanpro products.

Comment:

Reports a 20.1% sales increase from 1992 to 1996 w/ profits increasing to $3,046 million in 1996 in Benelux region

Sales, profits & dividends, Company Planning/Goals, Procter and Gamble Benelux S. A., Always

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