A new flight path; Aeroplan is evolving away from being a frequent flyer program toward a broad-based loyalty management program
Article Abstract:
Aeroplan launched earlier as a frequent flyer program by Air Canada is being revamped and changed into a broad-based loyalty-management programme. The points collected may be redeemed elsewhere too as new partnerships takes place in a move to create a brand away from Air Canada. The move is more to do with driving repeat business and money, Especially after Air Canada filed for bankruptcy on 1st April.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
Financial management, Services information, Air Transportation, Scheduled, And Air Courier Services, Finance, Services, Airlines, Company financing, Air Canada
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
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Nestle jumps on orange's appeal
Article Abstract:
Nestle Canada has launched two new products, an orange chocolate ice cream and a Coffee Crisp bar exclusively in Canada.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
Product introduction, New Products/Services, Ice cream and frozen desserts, Ice Cream and Frozen Dessert Manufacturing, Candy & other confectionery products, Ice Cream, Confectionery Manufacturing from Purchased Chocolate, Molded & Enrobed Chocolate Confections, Chocolate candies, Nestle Canada Inc.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Canada
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