Panels for parcels - problems, developments, and solutions

Article Abstract:

Recent research has used a case study of the use of panels for measuring the market for parcels in the UK as the basis for an assessment of the use of panels for industrial products. Growing competition from abroad prompted Royal Mail Parcels to develop a panel based measurement of the exbusiness parcels market. This changed gradually as market definitions were altered and new services emerged. The research also compared panel market measurement with other approaches, such as pooling of data and telephone one-offs.

Research, Panel analysis

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Management of respondents' motivation to lower the desertion rate in panels in emerging countries: the case of Talca, Chile

Article Abstract:

The problems faced by researchers when creating a consumer panel in an emerging country are described. The case of Talca, Chile in particular, as a test market, prior to the national launch of marketing campaigns, is discussed. The fieldwork for an experimental panel, sponsored by the University of Talca, is documented.

Methods, Reports, Marketing, Marketing research, Market research

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