In battered shape: flight attendants' strike bruises Cathay Pacific

Article Abstract:

Members of the Flight Attendants Union went on strike during the peak flyng season of the Lunar New Year holidays against Cathay Pacific Airways for its firing of three senior stewardesses due to a refusal to work in junior positions. Although Cathay managed to continue operation with only 25% of its cabin crew on strike, the airline company reported huge daily losses of up to $1.9 million on the first ten days of the strike. Aside from this financial loss, the airline's customer relations also suffered.

Services, Labor relations, Cathay Pacific Airways Ltd., Flight attendants

---

Fly me to the moon: airline pitch ads to attract business passengers

Article Abstract:

New advertising ploys are being harnessed by Asian airlines in an effort to lure more business travellers to the front of the plane. Qualitative changes being adopted involvein-flight technology and comfort that comes with these high-priced seats. Seatsexpansion and meal improvements are also being done apart from advertising and none of these changes are inexpensive. Discounted fares, a frowned upon technique, are now also being considered.

Analysis, Management, Advertising

---

Similar abstracts:

• Abstracts: Parcels and passengers. Uncle Sam intervenes: Hanoi falls foul of US aircraft embargo. Freedom to fly
• Abstracts: Power of the machine: LDP stresses organisation over ideology. Let's try the front door: former coup leaders campaign for political office
• Abstracts: Round one to reforms: the going gets tough as Rao dumps socialist dogma. Round one to Rao: minority regime grapples with political and economic challenges
• Abstracts: Reform's dark side: democracy and economic reform were meant to clean up public life in Asia, but corruption isn't dead yet
• Abstracts: Through the nose: Hongkong's new airport fees upset carriers. Runway inflation

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.