Paris radio group pioneers pan-European expansion

Article Abstract:

NRJ of France is leading the consolidation of the European radio broadcasting industry. The company owns a brand that is well-recognized in cities across nine European countries. The broadcaster is currently looking to expand in the UK, Spain and Italy, specifically in towns with a population of over 100,000. Its strategy is to impose its CHR (Contemporary Hit Radio) format on the market, relying on the brand's recognition to build audience.

Radio Broadcasting, France, NRJ

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Public relations ROI

Article Abstract:

The public relations executives' strategies in for effective campaigns in textile industry are described. The PR executives of firms such as Harbinger Ideas and Veritas Communications have expressed their views.

Executive changes & profiles, Advertising, Planning, Officials and employees, Beliefs, opinions and attitudes, Marketing industry, Public relations agencies, Company business planning, Public relations executives

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