Patriotism is a selling point during crisis: when the going gets tough in Southeast Asia, marketers get inspired

Article Abstract:

Manufacturers in Asia are using the current economic crisis as the main theme in their advertising campaigns. Thai companies, in particular, are invoking love of country among consumers to sell their products. A cheap brand of soap has successfully cornered half of the low-priced soap market since it ran an ad that makes fun of the International Monetary Fund. WPP Group's Ogilvy & Mather, likewise, gave the Electricity Generating Authority of Thailand marketing success when it created a funny fish commercial that made reference to an old Thai joke.

Electric Industrial Equipment, Electrical Equipment Manufacturing, Electrical Industrial Apparatus, Manufacturing industry, Manufacturing industries, Electrical equipment and supplies industry, Electric equipment industry, Industrial equipment, Marketing, Electric equipment, Ogilvy & Mather Worldwide Inc., Electricity Generating Authority of Thailand

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Puris aims to fuse Asia into global ad network

Article Abstract:

Ammirati and Puris Inc. has merged with Lintas under the auspices of former Ammirati and Puris owner Martin Puris. Puris has become chairman, chief executive officer and chief creative officer of the newly formed Ammirati, Puris Lintas. Through the merger, Puris hopes to tap the booming Asian advertising market and incorporate it to Ammirati and Puris' already established global advertising network.

Planning, Mergers, acquisitions and divestments, Ammirati Puris Lintas Inc., Lintas, Puris, Martin

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