Pedal to the metal

Article Abstract:

Perusahaan Otomobil Nasional is Malaysia's national automobile manufacturer which markets cars under the Proton name. The company is seeking to became a world-class carmaker by introducing new models, increasing capacity and reducing its dependence on Mitsubishi. The Mitsubishi group helped Proton develop its first model in 1985 and retains a 17% stake in the company. Proton recently introduced its Tiara sedan which was developed with Citroen of France. Proton is protected by Malaysia's 200% tariff on imported automobiles which will eventually be lowered through the country's membership in the World Trade Organization.

Marketing, Economic policy, Malaysia, Perushaan Otomobil Nasional

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Road warrior: foreign auto makers are rushing headlong into India. Can Maruti, the country's no. 1 car manufacturer, meet the challenge?

Article Abstract:

Indian car giant Maruti has realized it is about to face serious competition and is getting ready by shifting attention to quality, pumping up its sales and service outlets, and planning to build and modernize plants. For the moment it is handicapped by a board fight between co-owners Suzuki Motor and the Indian government regarding how to finance the expansion and who should have control. However, with 80% of the market, it expects to remain despite the expected shakeout. The question is whether it can remain dominant.

Management, India, Maruti Udyog Ltd.

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Yield to traffic: Vietnam may get more car makers than it really wants

Article Abstract:

Vietnam has granted 10 licenses to automakers for a total investment of $648 million despite the lack of a sizable local market and poor pospects for exports. The carmakers want an early start in a market they think could be the next Thailand, but only 4000 new cars were sold in 1994, and the entry of so many newcomers has led many to scale back their investments. Vietnam's accession to Asean means it must reduce its 200% tariffs on imports to 5% by 2008, so it must develop a local industry by then.

Foreign investments, Vietnam

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