Placing a value on product placement: Quebec marketers and media buyers debate the pros and cons of inserting brands into content

Article Abstract:

Marketers and media persons discuss the benefits of product placements and the problems that occur to carry them through. Also the reach of a normal 30-second ad feature in comparison to that of a product placement were debated, especially in a scenario where consumers are surrounded by media and with declining viewer ship of ads on television.

United States, Sales & consumption, Evaluation, User statistics

---

Quebec, more or less?

Article Abstract:

Increasing trend of television advertisement adaptations in different languages in Quebec is evaluated. Stand of marketers on the adaptation trend is also discussed.

Forecasts, trends, outlooks, Advertising agencies, Agencies, Quebec, Forecasts and trends, Market trend/market analysis, Industry forecasts

---

Brand unawareness

Article Abstract:

The results of a survey which reveals that 78% Canadians donot remember product placements on television is discussed.

Canada, Consumer Behavior, Surveys, Canadians, Consumer behaviour

Similar abstracts:

• Abstracts: Campaigning needs to jettison jargon and improve debate. Heed the sirens' calls when searching for dispute definition
• Abstracts: Evaluation of three production planning procedures for the use of recipe flexibility. Multi-stage newsboy problem: a dynamic model
• Abstracts: Harrison a true media pioneer. CanadaEs top media buying companies. Where is media heading?
• Abstracts: EU fines Microsoft $1.35 billion: penalty ends case over media player; two probes continue. Microsoft again faces EU heat after Opera Software complaint
• Abstracts: Cars made in China are headed to the West. GM and Chrysler are revving up efforts in Europe

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.