Play ball
Article Abstract:
The innovative and appealing oBaseball Northo promotional campaign dramatically increased the attendance for the Toronto Blue JaysE home dates last year, and pushed the JaysE TV ratings by an average 30%. In addition, the registered visitors to their Web site soared by 150%.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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'Aggressively elegant'
Article Abstract:
The perfection and effectiveness of Unilever's Evolution advertising campaign is discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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DamlerChrysler ad cuts new path into CanWest's editorial ground
Article Abstract:
DaimlerChrysler has launched an innovative ad for Jeep in the National Post.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
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