Pointed message

Article Abstract:

Toronto Rehab asked BBDO to create a campaign that would increase awareness for the rehabilitation center. According to Jennifer Ferguson, Toronto Rehab's vice president, the task was challenging since rehabilitation is considered an unappealing aspect of the health care industry. The details of the advertisement are also presented.

Services information, Specialty hospitals exc. psychiatric, Specialty (except Psychiatric and Substance Abuse) Hospitals, Rehabilitation Facilities, Services, BBDO Worldwide Inc., Rehabilitation centers, Rehabilitation centres

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Radio works magic for Potter tome

Article Abstract:

Vancouver, BC-based Palmer Jarvis DDB has created radio spots for Harry Potter and the Order of the Phoenix.

Contracts & orders received, Radio, TV, publisher representatives, Media Representatives, Book publishing, Book Publishers, Radio Advertising, Contracts & orders let, Juvenile Books, Contracts, Contract agreement, Palmer Jarvis DDB, Children's books, Childrens books

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Pro bono passion

Article Abstract:

The benefits and difficulties of pro bono advertising are discussed.

Donations, Charities

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