The age of adventure

Article Abstract:

ElderTreks is one of the few companies that focus entirely on providing tour packages to elderly people. Gary Murtagh, president of Elder Treks, admits that the elderly market makes up a significant part of the adventure travel business. Sharing the same attitude with Murtagh is Michael Geske, national sales director for Exclusive Tours, which specializes in European and Russian river cruises. Geske says 70% of the company's total customers are made up of people aged 50 and above.

United States, Advertising, Tourist Travel, Tourism

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Theatre festivals woo new audience

Article Abstract:

Two of the summer drama festivals in Canada have launched promotional strategies to attract newer, younger audiences. Stratford Festival of Canada has increased the frequency of its print and radio campaign called 'Admit You Love Theatre' which started in January 2000. Shaw Festival's print and radio advertising campaigns began on June 5, 2000. Bell Canada is the major sponsor of both the Shaw and Stratford festivals.

Canada, Marketing procedures, Theater Companies and Dinner Theaters, Theater Arts

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