Pouring rights fight
Article Abstract:
There is much speculation about who will be selected as Molson Canadian's advertising agency. The probables include Cossette Communication-Marketing, Taxi, Saatchi & Saatchi, Bensimon-Byrne, MDC Partners Ambrose Carr Linton Caroll, and Zig.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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Casting Call
Article Abstract:
Product placement, says Kevin September, is an alternative to advertising on television, videos, In ternet and other sources which viewers try to avoid . The product gets through to them when celebrities implicit ly endorse them onscreen.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
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Big spending, big returns
Article Abstract:
Advertising and marketing initiatives as a strategy adopted by Rogers Communications to facilitate its corporate growth is discussed. The media and marketing spending amounted to a total of $100 million dollars.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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