Pricing-the marketer's perspective

Article Abstract:

Price is a marketing variable that can be changed most quickly in response to a change in stock levels, changes in product, or competitorEs activity. Range pricing uses a differential price across a range of similar items of similar items, almost regardless of differences in manufacturing cost.

United Kingdom, Pricing Policy, Analysis, Influence, Pricing, Product price

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Internet marketing - nothing new here?

Article Abstract:

Issues are presented concerning the failure and success of business enterprises trading on the Internet. The importance of following traditional marketing rules when trading on the Internet is discussed.

Economic aspects, Online services, Internet services, Electronic commerce, E-commerce

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Marketing - objectives and strategy

Article Abstract:

The details on marketing methods, which increase business profits, are presented.

United States, Corporate Profits, Management dynamics, Methods, Profit, Profits, Company business management

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