Pulling strings

Article Abstract:

Telus Corp's 'Diner' TV spot, featuring a man demonstrating frantically how voice mail works, was not really the work of genius. Telus, which picked Ogilvy and Mather Canada for the ad, is a company that likes that kind of advertising and fights for ideas while Ogilvy can always keep pace with want Telus wants. The latter showed in the ad that voice mail is cheap even if answering machines may cost next to nothing.

Wired Telecommunications Carriers, Advertising, Domestic Voice Telephone Service, Domestic telephone services, Telus Corp

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Harbitrol strikes on bright ad idea

Article Abstract:

Novartis Consumer Health Canada Inc of Mississauga, Ontario, is using matchbooks in its direct marketing campaign of its Habitrol smoking cessation system. More than 11.5 million matchbooks will be delivered to convenience and grocery stores on Mar 1999. The campaign was created by ad agency Ammirati Puris Lintas and promotion house Otis Sauter Leger Carr, both of Toronto, Ontario.

Marketing procedures, Pharmaceutical Preparation Manufacturing, Pharmaceutical Preparations

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