Pumping up: Reebok
Article Abstract:
The recession has dramatically slowed the sales of high-priced, gimmicky athletic shoes, so most companies are offering more basic shoes at lower prices. Not so Reebok, which has just introduced a shoe with electronic pressure gauges that have digital read-outs.
Publication Name: The Economist (UK)
Subject: Business, international
ISSN: 0013-0613
Year: 1992
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And your mother dresses you funny
Article Abstract:
Converse is trying to re-capture its early-1980's nostalgia market by mocking modern standards of beauty in its new TV ad campaign. It nearly calls its customers 'ugly' in the process of appealing to the cynical, 'grunge' sensibilities of the age 14-24 market.
Publication Name: The Economist (UK)
Subject: Business, international
ISSN: 0013-0613
Year: 1993
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In the vanguard: trainers, sneakers and shoes
Article Abstract:
Nike's lower than expected earnings and subsequent 13% decrease in shares has widened the market for competitors such as Reebok, Fila and Adidas. One up and coming company is Vans, which is marketing its shoes towards teenagers.
Publication Name: The Economist (UK)
Subject: Business, international
ISSN: 0013-0613
Year: 1997
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