Q and A

Article Abstract:

Rex Briggs, founder of the research firm Marketing Evolution and co-author of What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds, shares his views on the marketing strategies of major advertisers discussed in his book.

Market Research Services, Marketing Research and Public Opinion Polling, Commercial nonphysical research, Research Services, Interview, Marketing research firms, Briggs, Rex

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Downey draws Tennis ace

Article Abstract:

Michael Downey, the ex-president of the large Toronto-based brewery Molson, is currently the new president and CEO of Tennis Canada. He brings to the table an impressive portfolio and sports experience.

Management dynamics, Malt beverages, Management, Brewing industry, Breweries, Appointments, resignations and dismissals, Company business management, Molson Breweries International, Downey, Michael

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CanWest shakeup

Article Abstract:

The restructuring of CanWest is discussed.

Organizational history, Computer and Data Processing Services, Computer services industry, Information technology services industry, Company restructuring/company reorganization, Reorganization and restructuring, Company organization, CanWest Interactive

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